Make it all click

I help get brand and business in sync, from what they stand for to what people actually experience.

Making brand work harder

We are a brand and creative strategy practice defining, organising, aligning, crafting brands that create value.

Brand strategy with creative roots.

I’m Martin Hull, a Brand Strategy Director and senior hands-on brand strategist.

I started my career on the creative side in agencies before moving into brand strategy, and that background still shapes the way I work today — combining strategic rigour with a strong understanding of what creative teams need to turn thinking into something that actually works.

Over more than 20 years, I’ve worked across both creative and strategy with global businesses, growing companies and start-ups, helping sharpen positioning, clarify propositions and turn complex challenges into clear direction.

I work with leadership and marketing teams that need experienced strategic input around a particular challenge, period of change or stage of growth.

Sometimes that means working alongside a team over a period of time. Sometimes it’s a defined project with a clear beginning and end.

Either way, I stay close to the work, bringing in trusted design and copy support when needed.

Experience includes

What Martin&
helps you do

    • Brand Idea & Story

    • Brand Personality & Attributes

    • Brand Architecture Strategy

    • Brand Strategy Frameworks

    • Campaign Strategy & Planning

    • Customer Value Proposition

    • Product & Service Proposition

    • Customer Journey Mapping

    • Experience Strategy

    • Brand Activation Ideation

    • Campaign Strategy & Planning

    • Customer Value Proposition

    • Product & Service Proposition

    • Naming

    • Tone of Voice & Messaging

    • Visual Identity

    • Brand Identity Systems

    • Creative Direction

    • Brand Guidelines & Toolkits

    • Purpose, Values & Behaviours

    • Employee Value Proposition

    • Employer Brand Strategy

    • Employee Engagement

Clarity matters most when things are changing.

  • The business has outgrown the brand and it’s not reflecting the reality of the experience

  • There’s a new strategy, offer, audience, market or leadership

  • The old story no longer reflects where the business is now, who it’s for or where it’s going next.

  • Customers, employees and leadership aren’t experiencing the same brand

  • You’re heading towards an acquisition, merger or exit and need the brand to clearly communicate the value of the business and where it’s going next.

Ways to work together…

Discovery Sprint

A fast, focused intervention around a particular question, designed to create clarity quickly and give you a clear direction.

Brand Project

A focused piece of strategic work built around a specific challenge, with a clear outcome and defined scope.

Fractional Support

Ongoing brand strategy support embedded alongside the team.

Kind words

  • Martin is a stand up guy who is passionate about his craft. He is approachable, personable and professional with colleagues, partners and clients. He has a proven process to uncover what makes a brand tick and then provides insightful, creative thinking to deliver.

    Ben Maunder
    Founder Driven

  • Martin did a great job working on the brand strategy and marketing campaign for UnitingCare’s Disability Services. He is very creative, thorough and fun to work with. He sees opportunities and is determined to make a project into a success.

    Steffan Beer-Rute
    Marketing Manager

  • Martin helped us get really clear on what the business was about and what we wanted it to stand for. From there, he helped turn that thinking into something much more tangible, not just a strategy on paper, but a brand we could actually start bringing to life.

    Justin Robinson‍ ‍
    Founder, The Tea Leaf Co